libro International marketing: analysis and strategy (4th ed)

International marketing: analysis and strategy (4th ed)


International marketing: analysis and strategy (4th ed) tiene un total de 576 páginas , identificado con ISBN 9780415311335 International marketing: analysis and strategy (4th ed) se publicó en el año 2004




Ficha Técnica

  • Título: International marketing: analysis and strategy (4th ed)
  • Publicación: 2004
  • Editorial: Routledge
  • Género: Didáctica
  • Isbn: 9780415311335
  • Páginas: 576
  • Encuadernación: Tapa blanda



Resumen

The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities.


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