Marketing services: competing through quality

Name: Marketing services: competing through quality
Author: Leonard l. berry
ISBN: 9780029030790

Leonard l. berry

Marketing services: competing through quality es un libro escrito por Leonard l. berry tiene un total de 212 páginas , identificado con ISBN 9780029030790 Marketing services: competing through quality se publicó en el año 1991

Género:
Didáctica

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Marketing services: competing through quality

1991

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Ficha Técnica

Título: Marketing services: competing through quality
Autor: Leonard l. berry
Publicación: 1991
Editorial: Macmillan (s&s)
Género: Didáctica
Isbn: 9780029030790
Páginas: 212
Encuadernación: Tapa blanda

Resumen

The authors develop a framework for understanding the interrelationship between quality and marketing in services.

Marketing services: competing through quality

Libros de Leonard l. berry

Mas alla de la excelencia en el servicio

Marketing services: competing through quality

Delivering quality service: balancing customer perceptions and ex pectations

On great service

Ficha Técnica

Resumen

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