libro Strategic marketing for nonprofit organizations (6th)

Strategic marketing for nonprofit organizations (6th)

Philip kotler

Strategic marketing for nonprofit organizations (6th) es un libro escrito por Philip kotler tiene un total de 528 páginas , identificado con ISBN 9780130419774 Strategic marketing for nonprofit organizations (6th) se publicó en el año 2002




Ficha Técnica

  • Título: Strategic marketing for nonprofit organizations (6th)
  • Autor: Philip kotler
  • Publicación: 2002
  • Editorial: Prentice-hall international edition
  • Género: Didáctica
  • Isbn: 9780130419774
  • Páginas: 528
  • Encuadernación: Tapa dura



Resumen

Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.


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